Sales Gallery
89 NE 27th St. SUITE 105
Miami, FL 33127
PROJECT SITE
94 NE 29th St.
Miami, FL 33127
Rock
Moda
Arte
Arquitetura
Estilo de vida
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PHOTOGRAPHS PICTURED COPYRIGHT: © SEBASTIAN KIM / AUGUST © JOHN R. HAMILTON / THE MORRISON HOTEL GALLERY
ONDE AS PAREDES
FALAM
No The Rider, a arte não fica pendurada nas paredes, ela as define. De fotografia em preto e branco a momentos esculturais e instalações de vídeo, a arte está incorporada na identidade do edifício. Curado em colaboração com galerias de classe mundial, coletivos criativos e visionários.
PHOTOGRAPHS PICTURED COPYRIGHT: © JOHN R. HAMILTON/THE MORRISON HOTEL GALLERY
Os interiores de The Rider são curados com fotografias raras e licenciadas de alguns dos artistas e galerias mais respeitados do mundo. Cada posicionamento é intencional. Cada imagem é emoldurada para viver com ela, não acima da arquitetura.
CURADO PELOS ÍCONES DA
FOTOGRAFIA
LYNN GOLDSMITH
THE RIDER’S AMBASSADOR OF LEGEND
There are photographers—and then there’s Lynn Goldsmith. A true pioneer of rock-and-roll portraiture, her work has graced the covers of Rolling Stone, Time and Life, capturing legends like Springsteen, Marley, Madonna and Debbie Harry not as icons, but as raw, electric forces of culture.
Now, for the first time, Goldsmith brings her storied archive into the built world—curating the façade of The Rider as its official ambassador. Rising at the crossroads of Wynwood, Midtown, and the Design District, The Rider is a building shaped by attitude, music, and style. Goldsmith has handpicked eight of her most iconic photographs to live on the building’s exterior—each one a cultural lightning bolt etched into architecture.
Thanks to Goldsmith, The Rider becomes more than a place to live—it becomes a place to belong.
This is more than art. It’s identity.
ALONG THE RIDER'S PEDESTRIAN-FACING EXTERIOR, EIGHT MONUMENTAL PHOTOGRAPHS BY LYNN GOLDSMITH ARE EMBEDDED INTO THE BUILDING'S SKIN—TRANSFORMING ARCHITECTURE INTO EXHIBITION
Bruce Springsteen,
Holmdel, NJ, 1978
In this shot, Bruce leans coolly across the seat of a classic Corvette C1 in suburban New Jersey. Taken during the peak of his Darkness on the Edge of Town era, the image captures Springsteen’s raw authenticity and blue-collar charisma.
The dusty Americana vibe, the empty road behind him, and his unfiltered gaze feel timeless. It’s a perfect fit for The Rider—evoking freedom, power, and that unmistakable rebel heart we’ve embedded into the building’s identity.
Photographs Pictured Copyright: © Lynn Goldsmith, Under License From Metazoan.io
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The Rider's Facade
Photographs pictured copyright: © Lynn Goldsmith, under license from Metazoan.io
LYNN GOLDSMITH
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LYNN GOLDSMITH
DOCUMENTARY
COMING SOON
THE RIDER'S
AMBASSADOR
OF LEGEND
SCARLET PAGE
THE RIDER’S CURATOR OF INTIMACY + ICONS
For nearly three decades, Scarlet Page has been one of the most distinctive voices in contemporary music photography—capturing artists not just on stage, but in rare, revealing moments of vulnerability, energy, and truth. Her camera doesn’t chase spectacle—it captures essence.
Whether photographing Amy Winehouse in quiet intensity, the Red Hot Chili Peppers in mid-chaos, or Chris Cornell with stoic power, Scarlet’s work strips away noise and ego to reveal the emotional core beneath the persona.
Now, her lens becomes part of The Rider. A hand-selected collection of Scarlet’s most compelling images will live throughout the building’s common areas—framing the space with real moments, raw elegance, and visual soul.
Paul McCartney, 2016
Photographs Pictured Copyright: © Scarlet Page / Metazoan 2025
SCARLET PAGE
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Photographs Pictured Copyright: © Scarlet Page / Metazoan 2025
SCARLET PAGE
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MORRISON HOTEL GALLERY
Where Music Meets the Lens—Founded in 2001, Morrison Hotel Gallery is a global leader in fine art music photography—representing over 125 of the most celebrated photographers who captured the soul of rock, jazz, hip hop, and pop culture.
Ali and The Beatles, 1964, Miami
© Charles Trainor / Morrison Hotel Gallery
MORRISON HOTEL GALLERY
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Photographs pictured copyright: © John R. Hamilton/The Morrison Hotel Gallery
MORRISON HOTEL GALLERY
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ATTA CURATED
ATTA is a contemporary photography gallery and art advisory founded by creative director and curator Bill Hannigan. ATTA is honored to represent some of the most renowned photographers in the world. ATTA’s collection was curated directly with the artists, and ATTA prints are available at ATTA and nowhere else. Each limited-edition print is made from the artists’ original negatives or digital files and is remastered and printed on fine art archival paper. Editioned prints come with a hand-signed and numbered certificate of authenticity.
Maryna Linchuk
Photographs pictured copyright: © Sebastian Kim/AUGUST
ATTA CURATED
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Photographs Pictured Copyright: © John R. Hamilton / The Morrison Hotel Gallery © Sebastian Kim / August
ATTA CURATED
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VAN ALPERT
ART THAT MOVES WITH YOU
Miami-born director and sculptor Van Alpert injects kinetic energy into The Rider through his bold visual language. His brand film for The Rider captures the project’s pulse—equal parts luxury and rebellion—while his sculptural and video installations bring movement and tension to still spaces.
Van’s career bridges cinema, music, fashion, and public art. He first gained global acclaim directing Post Malone’s breakout “White Iverson,” which garnered over one billion views on YouTube, and recently won the MTV Best Video Director award for his work with Machine Gun Kelly. Van has since premiered major projects at Art Basel and beyond. His feature film Skategoat, produced by Gwyneth Paltrow, and his immersive installations explore untamed freedom, cultural friction, and untold narratives.
At The Rider, his work becomes part of the building’s DNA—art that doesn’t just decorate, but defines. Sculptures live in the lobby, video loops in common areas, and the brand film anchors the project’s spirit. This is not background—it’s a statement. An invitation to live with edge, elegance, and motion.
CRIPTO
Agora Aceitamos Cripto
Uma nova forma de possuir. Rápido, seguro e totalmente integrado
Conheça Nossa Equipe Audaz
ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING THE REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THIS BROCHURE AND TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE. This is not intended to be an offer to sell, or solicitation to buy, condominium units to residents of any jurisdiction where prohibited by law, and your eligibility for purchase will depend upon your state of residency. This offering is made only by the prospectus for the condominium and no statement should be relied upon if not made in the prospectus.
FOR CA RESIDENTS
WARNING: THE CALIFORNIA DEPARTMENT OF REAL ESTATE HAS NOT INSPECTED, EXAMINED, OR QUALIFIED THIS OFFERING.
All features, specifications, designers, architects, consultants, brands and others matters of detail are conceptual only and should not be relied upon as representations, express or implied, of the final detail of the residences or offerings available at the condominium and/or to the residents of the condominium The Developer expressly reserves the right to make modifications, revisions, omissions and changes without notice. Certain features may not be included with all units and may require separate club memberships and or access agreements. Square footages and ceiling heights are all subject to change. Developer makes no representations regarding views from any particular unit. Your purchase agreement will detail items included with the Unit. Certain areas of the project that are described herein are intended to be owned by third-parties and there is no guarantee that they will be operational as described herein, or the duration of such operations. All pricing is subject to change without notice. Short term rentals of units require each owner to obtain a certificate of use from the applicable governing agency and are otherwise subject to issuance at the discretion of the City of Miami Beach and applicable laws. While short term rentals are permitted as of the date hereof, there is no guarantee that this will always be the case. The project graphics, renderings and text provided herein are copyrighted works owned by the Developer. All rights reserved. Unauthorized reproduction, display or other dissemination of such materials is strictly prohibited and constitutes copyright infringement. No real estate broker is authorized to make any representations or other statements regarding the projects, and no agreements with, deposits paid to or other arrangements made with any real estate broker are or shall be binding on the Developer.
Certain images displayed on this website in connection with The Rider project, developed by Wynwood Rider, LLC, are licensed from The Morrison Hotel Gallery, August and Lynn Goldsmith. These images remain the copyrighted works of their respective photographers and are used strictly under license. Unauthorized reproduction, modification, or distribution of these images is prohibited. The presence of any individual depicted in these images does not imply an endorsement, sponsorship, or affiliation with The Rider project, Wynwood Rider, LLC, its developers, partners, or affiliates. These images are presented solely as part of the project’s interior décor and artistic concept and should not be interpreted as direct participation by the individuals featured. Wynwood Rider, LLC makes no claim to the copyright of any licensed images and disclaims any association with the individuals depicted beyond the scope of the granted license.
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